A lot of guys have never used a conditioner. Or, they’ve accidentally used one, only to grow frustrated with its lack of lather — hey, that’s no shampoo! Many have walked through life with a blind eye to this essential haircare step that keeps their strands strong, healthy and cooperative (when it comes to styling, that is).
Conditioners should be used daily — by anyone with hair — whereas even the best shampoos should be used every other day, every third day, every week, depending on how grimy or greasy yours gets between washes. In theory, though, a conditioning rinse should help flush away much of that buildup between washes, while also packing the hairs full of vitamins, proteins and other nutrients. Conditioner fortifies hair but also softens it so that you have a more natural bounce and shine—especially after the overdrying, moisture-stripping effects of shampoos.
Yes, you read that right: You should use a conditioner on the daily, even on the days you don’t shampoo. And you should always use a conditioner after a shampoo — never together since it restores moisture and adds nutrients, while the shampoo pulls those things away.
Here are our ten favorite conditioners, for all types of hairs and concerns. Find the one (or few) that suit you best, and order two bottles for every one of shampoo. (You can start with one bottle for now, if you’re new to this. But seriously, scale back on the over washing!)
Prose Conditioner

The Best Custom Conditioner: Tell Prose your biggest hair concerns, goals, frustrations, and more. Their survey assesses everything from your texture, length, oil levels, color, density, thickness, hair fall and more. When all is said and done, you end up with a customized formula, enriched with ingredients that help you achieve whatever goal it is — growth, fullness, preservation, color quality, definition… the list goes on. They’ll send it to you with a personalized label and everything—this is your conditioner, and it’s nobody else’s.