5 Style Brands to Watch in 2020

There’s an overload of designers and brands on the market, but in the sea of menswear, we’ve spotted the lighthouses leading us to dry land. This year, these are some of the newer brands we’re excited to incorporate into our closets.

Séfr

LinusMorales

Séfr originally began in 2012 as a high-end vintage shop, selling archival goods from designer labels like Maison Martin Margiela. The brand’s popularity grew and they’d toyed with the idea of producing their own line. With help from customer feedback, the brand initially launched a button-up shirt in two colorways that sold out quickly.

In Acne-esque fashion, the brand pivoted its focus to a full menswear collection and today boasts some of the most brow-raising fabrics anywhere. Interestingly, Séfr cites its greatest influence as womenswear, a fitting theme in today’s expanding definition of masculinity.

Reception

Reception is a brand centered around travel, food and, most of all, community. More succinctly put, its labels, which look like receipts, read, “It’s all about food and socializing.” It began with souvenir-style graphic tees silkscreened with artwork highlighting various locales and restaurants that have inspired its founder, Pierre Boiselle.

The brand has since expanded (only three seasons in) and has a full collection composed of military jackets, vintage-inspired coaches jackets, chinos and button-ups. The pieces are produced in Portugal with premium fabrics and the collection as a whole feels fresh, unstuffy and inviting. It has a clear skater attitude, in the vein of brands like Noah and Aimé Leon Dore, but with less New England prep and more LA character.

Dear Miler

The brainchild of Parsons alum Jimin Kim, Dear Miler also uses travel as the impetus for the brand, elevating classic garments with the modern traveler in mind. Think bomber jackets rendered in high-pile fleece, French-terry fabric that’s somehow upgraded to first class, and suits for the board room and for boarding 747s.

The collection focuses on garments with high-quality fabrics that are naturally wrinkle-resistant designed in a clean aesthetic that’s both comfortable and utilitarian (everything has hidden pockets). The Tribeca-based brand produces all of its goods in Kim’s native country of South Korea and its offers are as cozy as they are dressed up.

Staatsballett

Staatsballett is a New York-based brand producing all of its goods in Los Angeles. Started in 2017 by partners and Youtubers, Avery Ginsberg and Kailee Mckenzie, the brand focuses on sustainability, using materials that are locally-milled, deadstock or GOTS certified.

Though the brand’s aesthetic changes with each season, its designs straddle the line between business and play and currently fall into a kind of dressed-up shoegaze/grunge aesthetic with dashes of workwear. And just because the founders have gained their following through their online personas doesn’t mean their clothes are anything to scoff at. The brand has gotten coverage in major outlets like Grailed and Farfetch. Plus, it’s all nearly sold out.

Dashiel Brahmann

NYC-based brand Dashiel Brahmann takes a discerning approach to every season, inspired by the artists and creatives who shaped the 1960s. With experience at lauded labels like Thom Browne and Patrik Ervell, Brahmann paints his line with an intentionally sparse color palette infused with contrast stitching and silhouettes of the ’60s and ’70s. You’ll find relaxed trousers, suits, work jackets, upcycled jeans and more. All of it is elegant, all of it is cool.

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  The Style Trends to Watch for in 2020, According to the Insiders

It’s hard to make sense of what’s going on in today’s fashion free-for-all landscape. But there are some common threads woven throughout the runways (and Instagram) that you’ll likely see a lot of this year. To make sense of it all, we had industry insiders polish off the crystal ball and give us their takes on what’s to come for 2020. The clairvoyants we sought ranged from designers, trend forecasters, vintage dealers and more. Read the Story

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