This story is part of the GP100, our annual roundup of the best products of the year. To see the full list of winners, grab the latest issue of Gear Patrol Magazine.
From suits to boots to sunglasses, menswear designs have long been codified. But that hasn’t stopped some heritage brands from pushing the boundaries. This year, Levi’s released a Western shirt that’s fully recyclable, while Tiffany & Co. made its first-ever men’s jewelry line; even Gillette infused its line with new tech that brought the heat (literally). Other brands, meanwhile, found new ways to produce ever-more-affordable versions of things we already love like vintage-inspired shades and American-made workwear.
Products are listed alphabetically.
Aesop Gentle Facial Cleansing Milk

Aesop’s newest cleanser is gentle enough for dry skin and frequent face washers, but it was designed for tough tasks, too. It can remove a day’s grime, a post-workout sheen or a layer of makeup. This makes it ideal for active lifestyles, all skin types and for countertop-sharing with your significant other. Best of all, it nourishes skin while
it cleanses, thanks to the hydrating and soothing powers of panthenol and grape seed oil.
Texture: Non-foaming
Dosage: Half a teaspoon
Fragrance: Mild, woody, herbaceous
Price: 35