Editor’s Note: Welcome to In My Cart, a regular series in which we ask some of the coolest guys we know what they’ve recently acquired, are thinking about buying, or need to buy more of — but for whatever reason don’t have in hand just yet. This week Outerknown co-founder John Moore.
Outerknown’s debut collection — which hit shelves in fall 2015 — heralded a new approach to sustainability in the clothing industry. While many men’s brands had approached ethical and sustainable garments before, Outerknown successfully prioritized these methods across its range of stylish wardrobe essentials. Co-founded by pro-surfer Kelly Slater and respected designer John Moore, the mission of the brand wasn’t a stretch. “Surfers are, by nature, environmentalists,” Moore told us in 2016.
Since then, Moore has been quite busy. He participated in the inaugural Levi Strass & Co. “Collaboratory” in 2016 and launched a clothing collaboration with Levi’s Wellthread program in 2017. Also in 2017, he founded a multi-disciplinary design studio called Group Efforts with clients including Firewire Surfboards, Jerde, and Kelly Slater Wave Co., among others.
Notably, in March 2019, Moore expanded Outerknown’s offerings to include women’s clothing. “Just like in men’s, our mission of making the decisions with the highest regard for people and planet was woven throughout every decision while creating women’s,” he said. “The best part is every single item is made in a planet-friendly, preferred fiber.” And in May, another first: Outerknown opened its first shop, the Outerspace, located in Culver City, Los Angeles.
Taking a moment out of his busy schedule, Moore recently shared a few of the items he’s currently had his eye on. From a reusable cup to a planet-friendly Bronco, the products point to man incredibly focused on beautifully designed, planet-friendly solutions. “Sustainably-minded shopping means you have to have a lot of patience,” Moore said. “Some of these items might be in my cart for a long time while their makers work out how to bring them to the market. And I’m going to assume that Gear Patrol is giving me some fun-money to play within these purchases, right?”
Zero Labs All-Electric Ford Bronco
COPYRIGHT 2018“Clean mechanics with classically good looks! The idea of stepping into an early Bronco every day with a planet-friendly electric engine inside gets me so excited. I put my name on this waiting list, but I’m hearing rumors of a $250K price tag so I’ll also be waiting on my fun-money allowance from Gear Patrol.”
