One of the most recognizable counter-culture garments, the drug rug, got a major refresh this spring. The relaxed knit hoodie has been a staple of alternative groups since the ‘70s when American surfers brought the style back to California after wave hunting on the Baja Peninsula (hence the term Baja hoodie). And while you’d be equally likely today to find the Central American style at a Dead and Co. concert as you would on a Pacific beach, you’d also, more surprisingly, see it gracing the racks of the country’s top luxury stores.
Brands have recreated the laid-back garment in high-end materials (think: cashmere) and the prices reflect the substance — they differ by orders of magnitude. Though the mash-up of high and low is nothing new in the fashion world, it has, perhaps, never been quite this cozy. Check out a few of our favorite options below.
Faherty French Terry Hoodie Poncho
Made from incredibly soft cotton terry, this Baja hoodie is both incredibly comfortable and easy to take core of. It fits true to size and is machine washable and dryable — essential if you’re wearing it to the beach.
