Japanese outdoor brand Goldwin just released a lifestyle collection with L.A.-based artist Geoff McFetridge. The Hokkaido Fox: Technical Tailor collection features a range of basics including tees and knits adorned with McFetridge’s drawings. The artist’s inspiration for the collection came from a chance encounter with a fox while skiing in the backcountry of Hokkaido, a moment which coincidentally embodies Goldwin’s commitment to nature and movement.
Each of the wardrobe essentials in the collection is emblazoned with the Hokkaido Fox motif and features technical constructions that Goldwin is known for. The most inexpensive shirt online — the Crew Neck Short Sleeves ($80) — is cut from high-performance Dacron QD fabric which has a UFO shaped cross section that absorbs sweat and drys quickly. Other tees in the release are made with similar technical materials: a cotton surface with a Dacron QD liner and a cotton yarn blended with Maxifresh. The most expensive piece available online — the Crew Neck Knit 7GG ($290) — is made from luxurious wool from Zegna Baruffa in Italy and is produced in Gosen City, Niigata, a Japanese city renowned for its knitwear manufacturing.
So if you’re in the market for some new basics, the Hokkaido Fox: Technical Tailor pieces are too cool to pass up. They’re not inexpensive, but they’re made from highly functional materials and feature some intriguing drawings — a winning combination worth the investment.
Crew Neck Short Sleeves (Navy) by Goldwin $80
