Each year, stylists, journalists, buyers and beyond converge on New York City for runway shows galore. There, they see what’s next — a season ahead, or even further, depending on the designer. But the past few years presented a unique problem for the fashion industry, which was forced to pivot to online viewings in light of the pandemic. Spring 2023 was the first return to an in-person format, and now Fall/Winter 2023 follows suit.
Why Fashion Week Still Matters
But what does New York Fashion Week mean now, after brands realized they didn’t really need to present there? Major brands have bowed out completely, citing the dissolution of “seasons” as the reason. But rising costs are pulling the curtain on shows, too. Ralph Lauren, Tommy Hilfiger and Tom Ford, for example, all opted to forgo Fashion Week altogether. Marc Jacobs hosted a private showing a week before the event’s official start.
“It’s a different world,” CEO of the Council of Fashion Designers of America (CFDA), Fashion Week’s governing body, Steven Kolb, told Vogue Business. “Part of the CFDA mantra is that brands should do what’s best for brands, and if they decide not to show because they are going to use that budget to create a new marketing ad campaign, or do see-now-buy-now, or open a store somewhere internationally, or their resources are limited and they aren’t showing and just doing market appointments or a presentation, it doesn’t mean they’re void of the season, it just means they’re being intelligent businesspeople, and we support that. We actually applaud it.”
While big brands can survive not showing at Fashion Week, smaller brands, on the other hand, still benefit from getting in front of thousands of influential fashion fans, who then relay what they see to their audiences. Like me, right now.
I’m not ignorant to the fact, though, that Fashion Week can feel far removed from real life. This year, though, that felt less so the case. In fact, Fashion Week felt like right now, not some faraway fairytale, even if Collina Strada’s show featured models dressed as dogs, dolphins and pigs.
Here’s what we saw, and what it means for you.