In my opinion, there’s performance gear and, well, luxury performance gear. The former is the stuff novices wear, whether planning hikes in colder places or dressing for daily life in an outdoors-centric city. It’s functional, wallet-friendly and typically the product of known, reputable brands, like Patagonia, Mountain Hardwear or Cotopaxi. To put it nicely, it’s crunchy — what the unfussy find fashionable — but that doesn’t mean it’s bad. In fact, you can find options from each brand in our buying guide to down jackets.
But there are other options out there — namely in the “fashion” space, where jackets are described less by their function and more by their aesthetics. Case in point? Fashion brands’ tendency to call down jackets puffers, instead of down jackets. This subtle linguistic switch often signals technical inferiority, at least at lower price points.
At the opposite end of the spectrum, though, you’ll find plenty of pricy (but impressively warm) jackets. Options from Canada Goose, for example — the quintessential Canadian luxury coat brand with famous (and filthy rich) fans aplenty. But there’s another Canadian brand at this level, albeit only as of late: Nobis, which was co-founded in 2007 by former Canada Goose VP Robin Yates. His brand’s jackets are similarly sleek and modern, but with fresher energy and a logo that’s less recognizable — just look at the Supra Performance Puffer.
At least that was the feedback I got from friends when I wore it out: “Who makes this?” one asked. “Is this Lulu?” another implied, although I’d argue Yates would take that as an insult. There is something undeniably athleisure about the Supra, though, whether it’s its gray-ish hue or its elasticated neck and cuffs. That being said, it isn’t just show — it does perform.
Nobis Supra Performance Puffer Review

Nobis Supra Performance Puffer
Pros
- Incredibly warm, especially with its in-line collar
- The cuffs are elasticated to keep the cold out
- Hand pockets are lined for extra softness
- Rated for -22 degrees Fahrenheit
- Magnetic pockets are easy to access even with gloves on
Cons
- Uncomfortable fully zipped up unless the hood is up too
- The black color isn't really black, but it works
- Origin: Canada
- Temperature Rating: -22 degrees Fahrenheit
- Fill Power: 650
- Down: Canadian origin white duck down
- Length: Hip
- Waterproof: Yes (DWR finish + Nobis laminate membrane)
- Care: Machine washable