The Backstory
KÜHL: A Brand Born to Break Rules
KÜHL roots its brand in a “rebellious philosophy” designed “to question everything, to break the rules and challenge the status quo.” Its team prides itself on defying mediocrity, striving instead to create the highest quality outdoor products possible.
In line with those principles, KÜHL products emanate what it calls “the freedom of movement” and are designed to empower wearers. Independently owned (and decidedly “Mountain Grown”), KÜHL sources only the finest materials from environmentally conscious and ethically minded partners. Its production facilities are held to the highest standards and the brand has vowed never to over-produce.
With an outsized – and growing – focus on technical fabrics and designs, KÜHL has made a name for itself as a reliable purveyor of time-tested outdoor goods.
The Gist
How Do KÜHL’s AKTIVATOR Jackets Work?
KÜHL’s AKTIVATOR series comprises two core pieces: a jacket and a hoody. Both styles are available for men and women and equipped with the same technology.
The brand’s new AKTIVATOR Jacket is a warm, lightweight piece that offers a comfortable balance of soft and stretchy fabrics. It’s windproof and water-resistant and features three different weights of high-performance synthetic insulation to ensure optimal temperature regulation. Overall, the jacket is built to provide cozy, lasting warmth, breathable comfort and a “new standard in adaptive performance.” Similarly, KÜHL’s new AKTIVATOR Hoody boasts all of these features, plus a comfortable hood to protect your most valuable asset from the elements. Both pieces boast a MIKRO AIR Stretch shell and lining as well as AERO Knit underarm panels for added breathability.
In blending these comfort-forward features with competitive technical fabrics, KÜHL has produced two versatile, cold-weather performance pieces. Each style is available in a wide range of sizes and four different colorways.
KÜHL