Welcome to Talking Points, a series that looks at what makes some products worth talking about, brought to you by Gear Patrol Studios.
When summer hits, most people want a lightweight, breathable shoe. However, no matter how many weeks you spend searching, or carefully curating your shoe rack, many (sunscreened) moments simply require a pair of flip flops. That’s why the team at Link has developed what they consider a true alternative to flip flops.
Their new Flip-Shoe promises all the convenience of traditional flip flops, without any friction from the usual strap. Plus, with added arch support and greater foot protection, the brand believes the Flip-Shoe actually offers users a more versatile piece of footwear. Equipped for everything from lawn-mowing to yoga class, could these unique sandals really be the best alternative to flip flops?

The Backstory
A Small Startup Built Entirely Around Creating an Alternative to Flip Flops
Link first launched its Flip-Shoe on Indie GoGo in 2019, where it managed to raise $109,122 from 1,229 backers. Since then, the shoes have won a suite of prizes (like Gold in Outdoor and Category Winner in Unisex) from the Global Footwear Awards, yet the company remains relatively unknown. It calls the Flip a, “new species of shoes” and anyone wearing a pair is bound to elicit their fair share of double takes.
To this day, the Flip-Shoe is the only product in the brand’s catalog. With no signs of expanding, Link seems to be betting it all on this one, unconventional format that boasts a long list of possible use-cases for its shoes (like yoga, cycling or shopping). Nevertheless, the shoes have still seen reviews on small sites and in larger publications like Newsweek, and seem to promise all the shock-value of the early 2000s Vibram FiveFingers.