Alternative meats are all the rage. They’re rich in fiber and low in bad fats. They bleed, brown and crumble just like meat, but no cows are slaughtered in the process. To the untrained eye, if prepared properly, real meat and most popular meat alternatives — Beyond Meat, Impossible, NUGGS — look, smell and taste about the same. But what about real leather versus that made from plants, mushrooms or pineapples? What about lab-grown leather?
Wait…back up a second. Lab-grown leather?
While there are a number of companies interested in developing the next leather — 95 companies specializing in alternative materials raised approximately $980 million dollars from investors in 2021, according to the Material Innovation Initiative — not one has attempted to recreate leather at the cellular level. There’s been leather made from cacti, mushrooms and pineapples, but never the biological composition — a.k.a. a few cells — of a cow. California-based biotech firm VitroLabs wants to change that.

“At a time when environmental stewardship is more important than ever, biotech companies have the opportunity to lead the way in changing how we produce materials and build supply chains, working hand in hand with existing artisans and craftspeople who are the cornerstone of the $400 billion dollar leather goods industry,” says CEO Ingvar Helgason.
“There has been an explosion of companies that are developing alternative materials to leather. However at VitroLabs, our cultivated animal leather preserves the biological characteristics that the industry, craftsmen, and consumers know and love about leather, while eliminating the most environmentally and ethically detrimental aspects of the conventional leather manufacturing process associated with its sourcing.”
Helgason brings an interesting, oft-omitted point about plant-based and synthetic leathers. It doesn’t matter how high-quality the new raw material is if no specialized craftspeople — the ones trusted by luxury brands both big and small — know how to work with it. Alternative leathers should act, adhere, age, bend, curve, cut and dry like real leather, or widespread adoption will happen too slowly.