“The human being is a curious animal. A nomad of land and thoughts, capable of amplifying its consciousness and connecting with nature,” Mexican brand Mucha Carne‘s about page, which moonlights as a poetic research paper, reads. “Life is a trip: changes of outlook, twisted perspectives, disruption of the establishment, intentioned experience, exploration of the whole that we are part of, and going down the road. Always walking.”
While you’re reading, “a lil (c)arne for your ears,” as they call it, twinkles from your speakers. It’s ambient, but there’s something to it — a distant transmission from afar, or inside you. It’s hard to tell. “Our epiphany was the instant we realized we are nature,” the about page continues. “We recognized that we are connected to something bigger and that we can understand it. Comfortable clothes — those that feel like an extension of our skin— are necessary to awake, to grow, and to evolve.”
Mucha CarneIs all of this jargon just a metaphorical (metaphysical?) sales pitch? A way to trick your brain into thinking you need outwear even when you wouldn’t be caught dead camping or hiking? Not sure. Probably neither. But stay on the site long enough — with the “(c)arne for your ears playing on loop — and you’ll end up with a full cart. The clothing’s inspiring; an ensemble for an endeavor yet to be outlined — and on a path yet to be paved. (Trippy, right?)
The entirety of Mucha Carne’s collection is handcrafted in Mexico City, the brand’s home base. The hats are hand-sewn by Raul and Alexa, a couple that founded an independent hat manufactory in 2019. “They love music, walking their pets and supporting each other,” the indiscernible designer behind the brand writes on the shop’s front page. The shirts and pants are stitched by expert sewer, Rebecca Angel, “the heart and soul of mucha(c)arne.” It’s a tight-knit operation with an enlightened outlook on their end goals. After all, every tag is made from seed paper, tethering the wearer to the Earth.
But it doesn’t stop there: each item is assigned a name that references a person pertinent to psychedelics: a foldable trucker hat cut from water-resistant nylon that’s named after María Sabina, a Mazatec sabia who introduced Westerners to Mexican ceremonies involving Psilocybin mushrooms; a micro water-resistant ripstop pant (with a fidlock buckle and Japanese buttons) named after Terrence McKenna, an author, lecturer, and notable proponent of psychedelic substances; a not-so-subtle pair of bottoms with hidden pockets and embedded stretch called Psylocibin; a heavyweight belt with a magnetic buckle that name drops The Doors of Perception, a book about mescaline trips, author Aldous Huxley; and a Kangaroo pocket-equipped shirt that honors LSD creator and magic mushroom pioneer Albert Hofmann.
