Yesterday, Amazon announced Prime Wardrobe, with which Prime customers will soon have the chance try clothing before buying and receive discounts of up to 20 percent off their entire purchases. Here’s how it will work: pick at least three items (consisting of clothing, footwear or accessories), take a week to decide on what you want to keep and then return the other item(s) with a prepaid label. If you keep three or four items, you get 10 percent off the entire order; five or more items, 20 percent.
Sounds good, right? It offers a hassle-free buying experience to Prime members, a fitting room at home with the possibility of discounted prices and access to a range of brands to customers who may not live in major retail cities, such as New York, Los Angeles or San Francisco.
But the service, despite the perks, still supports certain brands that export labor overseas. Prime Wardrobe offers a strong temptation and a very real threat to conscientious purchasing. With that in mind, though, members could make thoughtful purchases from a number of great brands like Woolrich John Rich & Bros., Todd Snyder + Champion, Steven Alan, Giles & Brother and Baldwin.
Prime Wardrobe is still in its beta stage, but it’s bound to disrupt shopping malls across the country, for better or worse.