Barbour’s Latest Collaboration Is Its Coolest Yet

Unexpected colors and graphics with contemporary New York City label Noah.

noah nyc x barbourNoah NYC

Workwear and heritage style may wax and wane in popularity, but it’s a constant source of inspiration for many contemporary brands. While modern brands are keen to incorporate heritage influences into their collections, some opt to go straight to the source. For its latest release, contemporary New York City brand Noah linked up with storied outerwear brand Barbour for a capsule that blends the past with the present.

The collection features Barbour’s iconic waxed cotton Bedale and Beaufort jackets, rendered in surprising colorways, including a colorblocked number as well as an energizing shade of yellow that recalls classic rubber rain coats and rubber ducks, a motif which Noah has used in the past. You’ll also find those same fabrics in various accessories including a bucket hat, baseball hat and two duffel bags.

It also includes a number of graphic tees printed with photos that reference both Barbour’s heritage and Noah’s oceanic themes. Finally, what’s a collab without a hoodie? This time, Noah’s logo merges with Barbour’s iconic tartan plaid on its popular cotton hoodies.

The collection officially releases Thursday, September 24.