Yeti Just Brought Back Its Coolest Colorway, Adding It to Even More Gear (Exclusive)

It’s back, for real this time.

After a brief rerun in 2024, camo has officially returned to Yeti Nation. What’s more, it can be found on more gear than ever, expanding beyond drinkware to cover coolers, bags, blankets and even Yeti’s infamous dog bowl.

Yeti

Tone it down

Instead of slotting into the catalog as its own colorway — as was the case with the original and highly collectible Camo first released in 2018 — this variation joins the existing Wetlands series, bringing the number of items in that collection to nearly 50.

Yeti

Yeti

To be clear, the specific pattern here differs slightly from the previous version released by Yeti.

According to the brand, that one was designed by Yeti’s founders, and it loosely followed old-school waterfowl camos popularized in the first half of the 20th century.

Yeti

Yeti

Indeed, Wetlands Camo picks up where that one left off. But it trades the light tan base for a darker brown, as well as two of the accent colors for a more tonal look overall.

While the pattern drives the primary color of the soft cooler, as well as most of the drinkware, it’s worth mentioning that it’s used as an accent on the hard coolers, where it can be found on just the front label and top.

Yeti

Releasing July 15

According to sources, Wetlands Camo will make its official debut on July 15, when the entire collection will be available to purchase online. (The new Insulated Food Jars in Wetlands Camo are already live on Yeti’s official website.)

Yeti

Can’t wait? The products will be available to purchase in-person at Yeti locations starting July 10, with some third-party stockists already displaying Wetlands Camo in stores.

Yeti

Yeti Insulated Food Jar Wetlands Camo

• Starts at $40

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