There is a well-known product proverb that states, “Design is never done.”
Few companies know it better than Yeti, which routinely iterates on its ever-expanding offerings, even when they already outshine everything else on store shelves.
Earlier this year, the brand relaunched a popular midsize cooler with a much-needed water drain.
And on more than one occasion, Yeti has refined its ever-popular Rambler drinkware, improving durability, functionality and overall ease of use.
Its latest update is a prime example of the brand’s pursuit of perfection. But, truth be told, it’s hard to see how the brand could further improve this rugged, everyday classic.
