Yeti Waited 16 Years To Launch This Obvious Winner

The famed cooler company’s latest release is such a fastball down the middle that we’re shocked it took them this long to make one.

Yeti navy flask being placed into a camouflage pouchYeti

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Most, if not all, of Yeti’s products, are designed to enhance the good times that come from camping, tailgating, hunting, fishing, attending concerts and music festivals, traveling, or just plain hanging out with friends. If Sherlock Holmes was in the audience, he might also deduce that these are the exact kinds of activities that many choose to enhance further during, after, (and sometimes even before) by drinking. 

That’s why we’re baffled that Yeti just revealed its first-ever flask. The brand launched in 2008, folks, and in the nearly two decades since, has managed to create everything from dog bowls and lawn chairs to rolling duffles and a French Press Coffee maker. And yet, somehow, a flask wasn’t knocked out first, or at least at some point along the way? 

Well, better late than never, as they say. 

The company’s take on the pocketable booze carrier can hold up to 7 ounces of your spirit of choice and is made from single-wall kitchen grade 18/8 stainless steel. It also features an easy twist cap, a stainless steel funnel for pouring, and a slightly curved shape for sliding into pockets. Plus, it’s dishwasher safe.

Black, white, pink, blue, and red options are available at launch, although the black version appears to have already sold out. There’s also a pure stainless steel option for a more classic and slightly less branded look. But like most Yeti drinkware, we’d expect to see the color selection grow and morph over time. In case owners feel like sharing with friends (or perhaps Father’s with their daughters or sons?) Yeti’s conveniently also launched a new line of shot glasses.

Yeti

Yeti Flask

It’s kind of incredible that Yeti launched its first flask just this year. It holds 7 oz., comes in a variety of colors and includes a stainless steel funnel for filling.

Specs

Materials Single-Wall 18/8 Stainless Steel
Capacity 7 oz.
Colors Black, White, Blue, Pink, Red and Stainless Steel
Accessories Included Stainless Steel Funnel
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