Yeti’s New Coolers Are the Brand’s Boldest Yet (It’s Not Even Close)

When Yeti drops new gear, anglers, hunters and soccer dads everywhere tend to pay attention. Just as well: its latest collection is impossible to miss.

More than 50 products in the brand’s extensive catalog just dropped in a high-vis chartreuse, representing the brand’s boldest departure yet from classic white or tan.

Yeti calls the colorway “Firefly Yellow” and it’s inspired by “nature’s night lights,” the brand says.

Yeti

Cold, hard, brash

While much of the new collection is made up of drinkware, such as the Rambler series, the bright new colorway does extend to Yeti’s most iconic niche: hard coolers.

Yeti

Just like other seasonal colorways, such as “King Crab Orange,” the Tundra 65 and Roadie 60 are the largest hard coolers to receive the bright-yellow makeover.

The newly released Roadie 15 also gets the high-vis treatment, as do all three sizes of the Hopper Flip soft cooler.

Yeti

A cool callback

Firefly Yellow isn’t the only new colorway joining the fray. It’s accompanied by “Big Sky Blue,” a callback in everything but name to the discontinued “Ice Blue” released in 2013 as the brand’s first departure from white or tan.

Yeti

As it stands, previous seasonals such as “Big Wave Blue” and “Power Pink” are still available, however, they will likely fade from Yeti’s site as inventory sells through.

Pricing and availability

The Firefly Yellow and Big Sky Blue collections are both available now, with prices starting at $9.

Yeti

Yeti Roadie 15 Hard Cooler “Firefly Yellow”

• $200 at Yeti

Yeti

Yeti Tundra 45 Hard Cooler “Firefly Yellow”

• $300 at Yeti

Yeti

Yeti Hopper Flip 12 Soft Cooler “Firefly Yellow”

• $250 at Yeti

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