Sometimes, a product designed for one type of market attracts a totally different one, often surprising even the creator itself.
In the outdoor apparel space, the most striking example is, of course, The North Face’s puffy down jackets. Built to withstand the frigid conditions of winter seasons and high-alpine climes, these items caught on with the hip-hop community and inner-city youth in the early ’90s.
Leaning into fashion, the new jacket should serve you well on street sojourns while packing enough technical features to stand up to backcountry adventures (within reason) as well.
So high did TNF’s profile rise, such luminaries as Method Man, Mase and DMX all donned the brand for various projects, and it was name-checked by Biggie Smalls in 1999’s “Dead Wrong.”
This week’s twist? The North Face has taken one such jacket from that period, the Himalayan Parka, and deliberately reinvented it as streetwear. Meet the new HMLYN 30 Anniversary Parka.
