Way back in 1999, Apple’s (then interim) CEO, Steve Jobs, walked out on stage at MacWorld in San Francisco and made a big announcement.
Just a year after the launch of the iMac, the beloved desktop computer was getting five new hues — translucent candy-colored shades of blue, purple, red, green and orange.
If anything, the Clear versions make it even easier to swap blades. You can look right through the side and see the little gap in the channel that releases the blade, rather than having to go by feel.
Flash forward 25 years, and a similar development is hitting in the knife and EDC space.
While there was no dramatic stage announcement, The James Brand is updating its popular Palmer utility knife (a 2022 GP100 selection) with … five new hues — translucent candy-colored shades of blue, purple, red, green and, umm, charcoal. (Hey, we said “similar,” not the exact same, OK?)
Beyond the fun new look is some wallet-friendly news: the Palmer Clears cost just $39 ($20 less than the original’s $59), making them the most affordable James Brand knife you can get today.
