Certain product categories seem so basic, so utilitarian, you wonder how they can meaningfully be improved upon.
The tote bag — a bit of canvas with a couple of handles that can just squeeze over your shoulder in a pinch — is a classic example.

But people who build rugged gear, carry and storage vessels don’t see things the way most of us do.
Case in point: the latest release from the wizards at British Columbia-based RUX.
The designers clearly thought about how most people might actually use this tote on a daily basis, when they’re not tackling some epic adventure involving a jeep, a boat or a bush plane.
The third generation of their Waterproof Tote Bag is gloriously overbuilt for the inevitable apocalypse rugged adventures, yet perfectly functional and stylish as an everyday hauler.
And it won’t bust your wallet, either.