Among outdoors enthusiasts, Patagonia is a beloved company in its own right. But even within its own catalog, there are a few products that have achieved a cult status that transcends the brand. One standout example: the popular Black Hole Duffel Bag.
Shop at any mainstream outdoor retailer, and it will carry the Black Hole. Log onto any forum or Reddit thread discussing it, and users will rave about how they’ve owned their bag for years and how it’s the cream of the crop when it comes to rugged, durable duffels. Book an epic adventure, and there’s a good chance the person next to you on the plane, train or automobile taking you there will be toting one.

Black Hole Duffel Bag 40L
No matter how you slice it, the Black Hole is one iconic product. Now, two decades after its inception, why is it still so dang popular?
The Backstory
Released in 2004, the Black Hole Duffel made waves thanks to the material used in its innovative, eye-catching outer fabric: TPU, or thermoplastic polyurethane.