On is quickly becoming one of the most popular sports brands on the planet. But, admittedly, my fondness for its shoes didn’t come swiftly.
Let’s just say my first few experiences with those odd, carved-out midsoles all fell short of the “running on clouds” feeling promised by On’s fancy Instagram ads.
Then I tried the Cloudsurfer, a shoe that made me realize I don’t actually want that … or, at least not all the time.

While seemingly every brand is currently racing to out-Hoka the real Hoka, the Cloudsurfer zigs where others zag. Strangely enough, it feels sort of old-school underfoot — especially in the second generation released earlier this year.
Firm and responsive, with a modest stack height, the shoe reminds me a time before super shoes and platform-sized midsoles, back when running was simple and sometimes hard.
