We’ll admit it. Over-engineered products get us going, but sometimes, even gear nerds like us scratch our heads at certain items that cross our desks.
The Toolbox Duffle bag from Norda is one of the more memorable recent examples of a product that intrigued and confused our team, mainly because of its unique blend of performance and eye-watering price.
Now, however, it’s on sale for the first time since it launched last summer, changing the bag’s value proposition definitely for the positive.
A Product Curveball from a Cult-Favorite Brand

Part of our surprise had to do with our pre-existing brand expectations.
We’ve long been fans of the Canadian running brand’s trail shoes, but we never suspected the company would suddenly delve into bags or luggage.
And as far as first entries go into a new product category, the Toolbox is an exceptionally bold first step.