Times change and nowhere more quickly than in running.
First it was super shoes. Can you even call yourself a serious running brand without one in your catalog?
Having crossed that milestone off its list earlier this year, Canadian upstart Norda steps into trail running’s latest arms race, releasing a recovery slide to take on Nike, Hoka and countless others that have made it one of the sport’s most competitive battlegrounds.

The road to recovery
Named the 008 in order of the Fibonacci sequence (Norda’s previous release was the 005), the slide eschews the use of Dyneema — a.k.a. the world strongest fiber — which founder Nick Martire recently told me was Norda’s “reason for being.”
