A Hyped Nike Feature Just Showed Up on the Last Shoe You’d Expect

This everyday trainer paves the way for more general-release models to adopt a covered Nike flourish.

Nike vomero 18 running shoeNike

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It’s never too late to reverse course.

Breaking with tradition, Nike has graced a new shoe with a reverse Swoosh logo — a feature famously associated with the brand’s highly collectible collaborations with Travis Scott — which has become a symbol of hype and exclusivity in the sneaker community.

Only the next shoe to get the backwards doesn’t come from Cactus Jack’s camp. In fact, it isn’t a collaboration, concept model or even a lifestyle sneaker.

It’s the Vomero 18, an inline general release trainer designed for easy miles and recovery runs.

Nike vomero 18 running shoe
The Vomero 18 is the latest Nike shoe to adopt a reverse logo, however, one of the first as an inline general release.
Nike

Two steps backward

Since its debut, the Vomero 18 has popped up in a dozen colorways. However, this is the first time it’s received anything beyond the routine palettes applied to Nike’s everyday trainers.

Nike vomero 18 running shoe
The variant largely adopts the palette of the original launch colorway, especially with its clean white upper.
Nike

The new variant features a simple “Summit White” upper, contrasted with gray detailing, while a matching two-tone midsole also distinguishes it from the launch white colorway.

Meanwhile, the lateral logo on the outside of this variant, a simple Swoosh makes way for an outline, paired with the word “Run.” Both are joined, of course, by the star of the show: a reverse Swoosh that connects the upper to the midsole.

Nike vomero 18 running shoe
The wordmark distinguishes this apart from Travis Scott’s longstanding collaboration but still positions the shoe in-between performance and lifestyle.
Nike

To be fair, the additional logo and wordmark distinguish this release from anything we’ve seen from the serial collaboration between Nike and Travis Scott.

That said, it is indicative of Nike’s intent with the Vomero 18, a shoe largely interpreted as the brand’s response to Hoka hype and one designed to blur the lines between performance and athleisure.

Nonetheless, it’s thick bed of ZoomX foam and agressive rocker are designed for one thing, no matter how it looks: running.

Nike vomero 18 running shoe
ZoomX is Nike’s premier foam and used in its top racing shoes.
Nike
Nike vomero 18 running shoe
The minimal outsole borrows the tread from Nike’s original Waffle.
Nike

Availability and pricing

This version of the Vomero 18 is available now on Nike’s official website and costs $155 — the same price as the launch colorways.

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