It’s not easy to break into footwear — especially in a crowded space like running — but Mount to Coast sure seems to be taking all the right steps, so to speak.
Launched last spring, the Hong Kong-based brand has a couple of big factors in its favor.

The first is experience, courtesy of design veterans from such sneaker standouts as Asics, Brooks and Nike.
The second is focus, as the brand has zeroed in on ultrarunning with a small cadre of road shoes: the R1, S1, and P1.
The dual-lacing system with water-repellant knit tongue rethinks an age-old mechanism — and helped the shoe win an ISPO award.
That approach is paying dividends. Last month, MTC athlete Megan Eckert rode the R1s to victory at Vallon-Pont-d’Arc, France’s GOMU 6-Day World Championship, covering a world record 603 miles.
This month brings more big news, as MTC enters the trail running space in dazzling fashion, carrying its road learnings over to a brand-new shoe, the T1, that’s already a winner.