Three years ago, Nike made all kinds of headlines with the release of the Go FlyEase. Thanks to a bi-stable hinge in the sole combined with a rubber strap spanning the length of the shoe, this revolutionary footwear could be donned without using your hands.
Unfortunately, the buzz of this accessibility breakthrough — and GP100 honoree — was somewhat dampened by the fact that sneakerheads snapped up much of the initial drop and they ended up on resale sites at hugely inflated prices, preventing the people who could really use them from getting them easily.
“That’s what drove us to revolutionize the footwear industry: to make every day easier, for everyone. It’s a technology that’s life-changing for some and joy-sparking for all. Who likes tying their shoes, anyway?”
For its part, Nike did eventually restock. But all along, what we didn’t hear enough about was the fact that this shoe was the product of a long-running partnership with HandsFree Labs. And that HandsFree is the parent company of a lower-profile brand that was already making excellent easy-access sneakers.
That company is called Kizik, and this week the ever-expanding Utah-based footwear brand has made another big stride with the launch of full-on hiking boots, the Women’s Sierra and the Men’s Boulder.
