With roots dating back to the 1950s, the former Tsuzawa Knit Fabric Factory has been shaking up the performance apparel space for more than 70 years.
(Fun fact: The company renamed itself Goldwin in support of athletes competing in 1964’s hometown Tokyo Summer Olympics, where 12 of the 16 Japanese gold medalists wore Goldwin.)

These days, the brand is renowned for its continuous innovation, unique aesthetics and as noted in its own manifesto “obsessive dedication to detail.”
What’s really cool about this detail is the truly quiet technicality: It can function just like a traditional pocket, with the inside-out nature only making an appearance if you actually need it.
Only that combo of qualities could result in one aspect of the new Pertex Shield Air Mountaineering Jacket that I just can’t get over: the Inside-Out Mesh Pocket.