When iconic American brands and Chris Stapleton get together, good things tend to happen. From the reissue of a Fender amp from 1962 to award-winning affordable Buffalo Trace whiskey, the guy has repeatedly demonstrated a knack for profitable partnerships.
“I saw an opportunity to collaborate and bring back an old pattern I loved. It’s rare people build things that last a real lifetime — I love Filson stuff because it’s made to live longer than I will.”
— Chris Stapleton
The latest example is his most recent team-up with an ol’ partner, Filson. The two first worked together on last year’s Traveller Collection, a series of leather bags and accessories (and later a vintage-style Mackinaw Cruiser) named in honor of his 2015 album.
That project was such a hit, it was only a matter of time before they collaborated again, which brings us to today’s news: a second signature cruiser, similarly brought back to life from the brand’s past.
FilsonFilson x Chris Stapleton Signature Mackinaw Cruiser #2
Filson Chris Stapleton Signature Mackinaw Wool Cruiser
Now, unlike some celebrity collaborations, where the luminary lends their name and little else, Stapleton brings his deep fandom of the brand into play in actually working with them on these archival revivals.
“Being a long-time admirer of Filson, I saw an opportunity to collaborate and bring back an old pattern I loved,” Stapleton says. “It’s rare people build things that last a real lifetime — I love Filson stuff because it’s made to live longer than I will.”
