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The pipe dream of skis built to fit your style and body has long been the realm of pro racers and big mountain free skiers. Decidedly unsponsored skiers like us have always had to make do with off-the-rack solutions — until now. One small Telluride, Colorado boutique manufacturer, Wagner Custom Skis, has a secret formula for designing and building the best personalized skis in the world at prices that are more accessible than ever before.
Other companies have toyed with the idea of custom options and unique builds before, but Wagner’s exclusive design process allows for absolute control in including everything you want in a pair of skis — and nothing you don’t. Rather than spending days at your local shop talking about the pros and cons of different core materials and technology, researching touring and alpine bindings, and learning about the latest in the camber versus rocker debate, you can sit down with Wagner’s expert ski engineers and be guaranteed your investment in this season’s skis will pay off in that “perfect fit” every skier fantasizes about.
After many seasons of hunting out the best skis and continually coming up just short, we decided to pay the Wagner team a visit to find out firsthand just how much of difference a pair of personalized skis can make. Together with Wagner’s engineers we designed a pair of ultimate ski mountaineering boards. Then we put them (and a few other Wagner creations) to the test at the company’s home stomping grounds among the famous 13,000 foot peaks of Telluride Mountain Resort.

After years designing golf clubs for discerning pros, Wagner’s founder Pete Wagner decided to take his unique design algorithms to his first passion: skiing. Using a complex questionnaire involving not only body characteristics, but ski style and favorite terrain, Wagner’s system defines the customer’s “skier DNA”. A follow-up interview with one of the company’s talented ski designers finalizes a unique prototype design, adjusted in every aspect from base materials and side cut to core materials and personalized flex pattern.
The open secrets that set Wagner skis apart? Unlike every other ski company, Wagner doesn’t use preformed ski molds. They work with a wider range of core and base materials than their competitors, giving them the flexibility to crank out a truly exclusive pair of skis with every pressing. After selecting the perfect core (lightweight wood blends, proprietary carbon fiber blends, and titanal dampening sheets), they cut and bend all the layers in a CNC machine for a perfect, unique final product. You can even work with a Wagner graphic artist or provide your own artwork to put your signature on your boards via a personalized topsheet design. Hand finishing the different layers from base to topsheet rounds out the build process, which takes about two weeks to finish.