If you’re a serious runner, you probably know Tracksmith — the running brand that you’ll catch on every starting line — particularly around Boston, as the brand calls Beantown home. Back in the summer of 2014, the running world was missing some non-neon kits, and so after almost ten years in the running space (and a stint at Puma), Pittsburgh native Matt Taylor launched the independent running brand for runners — those who love the sport whether they’re logging miles on the trail or road. Tracksmith is known for its minimalist running kits that stand out in a sea of cut-outs, volt colors and all-black jerseys. As for the name? Break it down: “Track” hints at the running focus and “smith” alludes to the obsession with top-notch quality.
All the runners on staff are pretty much smitten with the gear Tracksmith makes, so we’re curious what strikes the fancy of the founder himself. While you can find Taylor running in head to toe Tracksmith, here are the non-running good he covets.
Ursa Major Hoppin’ Fresh Deodorant

“Crisp, fresh, really nice. It’s the perfect deodorant,” Taylor says. Throw this in your gym bag to use post-workout and pre-work.