From Issue Seven of Gear Patrol Magazine.
The phrase “designed by athletes” isn’t new. In many ways, it’s worn out, or, at the very least, misleading. Athletes and ambassadors provide support to nearly all gear makers, but how much pull do they actually have? Do they sit down to sketch plans for a new down jacket or simply suggest minute changes to an already-built prototype? Do they actually have a say at all or are individual endorsements mandated in the fine print of binding contracts?
The answer isn’t entirely clear. Athlete beta exists on a spectrum that isn’t straightforward or explicit, but there are companies that recognize that the things most hardcore users want can also be what the rest of us need. It’s how we get seemingly kooky ideas like insulated mountain shorts or category-blending products like a climbing pack adapted for running.
These items are born from a mingling of necessity and desire, and the stories describing their creation are as compelling as the final products themselves. We asked four professional athletes who have played the role of designer to take us behind the curtain on how their favorite products came to be.
Black Diamond Distance Pack

“We started with this idea of building a hybrid. I loved Black Diamond’s Blitz Pack, which is a light alpine 20-liter pack. Essentially, what we wanted to do was to shrink the Blitz and… add that vest component to make it so it wouldn’t bounce and you’d be able to carry stuff up front. Basically so that you could run with a Blitz pack.
“So the idea for the pack was to have it be runnable but also keep all the alpine components — a more durable fabric, ice-axe attachments, a really sleek way to stash poles once you start to climb or scramble. We wanted to maintain Black Diamond’s mountain DNA so that it wouldn’t just be another running vest on the market, and also not a regular climbing back. A true hybrid.
“One of the things I appreciated most was that [the designers] at Black Diamond really understood when I would say something. It’s hard to communicate things — this toggle, this pocket. They really got it and translated it to the prototypes that we were making along the way. They kind of put the ego aside. We were making something that wasn’t completely different, but it brought a different point of view, and Black Diamond trusted me with sharing that vision.” — Joe Grant, Ultrarunner