Finding the right pair of snow goggles can be a challenge — gaps in the wrong places and tight fits where there shouldn’t be any can cause enough discomfort to mentally take you out of your day on the slopes.
Read More
In November 2021, Smith introduced a solution to the problem of a poor fit: the Imprint 3D Collection, which uses facial mapping tech via Smith’s custom app to scan your face and spit out a pair of goggles meant to accommodate your unique features. The brand’s first goggle to receive the treatment was the I/O MAG Imprint 3D goggle, a 2021 GP100 honoree.
Products in the Guide
The only problem? The tech was pricey. The I/O MAG Imprint 3D goggle costs $450, a steep ask even for the most diehard riders on the hill. Fast forward to today, and Smith has released two more goggles as part of its customization program, with a much more approachable price point.
The Squad and the Squad XL are now both available to get the Imprint 3D treatment, and at almost half the cost, they significantly widen the field for skiers and snowboarders to access the fit and feel of customization. The Squad Imprint 3D Goggle and the Squad XL, which both ring in at $250, feature the brand’s popular Chroma Pop tech, as well as active ventilation and a fog-free coating on the inside of the lens. The Squad XL is Smith’s largest cylindrical goggle, offering expansive views and now much more comfort.
If you’re interested in trying out the custom life at a wallet-friendly price (or if you’d like to give the gift of customization), you’ve got more options than ever. And if you’d like a little more tech (like the brand’s proprietary interchangeable lens system) you can still snag the high-end I/O Mag Imprint 3D Goggle.
