Yeti’s New Soft Coolers Make the Case That Bigger Isn’t Always Better

Sure, summer’s over, but these soft coolers — in a variety of sizes — will come in handy year-round.

Published October 22, 2023

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Exciting news in the world of insulated bags and backpacks: Yeti just released two new soft coolers, and updated two of its existing Hopper models. I know what you’re thinking — summer is over, do I really need another cooler? The answer is yes, yes you do.

I won’t bore you with why you need a soft cooler — we make that point here — because you and I both know you want to get to the good stuff: what are these new Soft Hopper models, and how can I use them recreating outdoors?

Yeti M12 Soft Backpack Cooler
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Yeti M15 Soft Cooler
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Yeti M20 Soft Backpack Cooler
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Yeti M30 Soft Cooler
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Which new models did Yeti release?

yeti m12 soft cooler — The M12 can hold 20 cans or 12 pounds of ice.

Yeti came out with two new designs: the M12 Soft Backpack Cooler and the M15 Soft Cooler. Both include the same features of their predecessors, but are smaller — each almost halves the capacity of earlier editions. The M12 is great for day missions and quick trips, and can hold either 20 cans of booze (or sparkling water), 12 pounds of ice and is even wine-bottle compatible.

The M15 features an extra-wide mouth so you can access refreshments easily, and a tough exterior that can withstand punctures and UV rays. It can fit 32 cans, 15 pounds of ice and is also wine-bottle compatible — no more leaving the rosé at home.

What updates did Yeti make to its existing Soft Cooler bags?

The most important update Yeti made to both the M20 Soft Backpack Cooler and the M30 Soft Cooler was introducing a new magnetized closure system — earlier this year, the brand recalled more than two million soft coolers due to safety issues with the previous one.

The new approach, Magshield Access, addresses the problems of the previous design — magnets falling out and potentially being swallowed — while quick-release buckles layered on top lock everything into place.

As you can imagine given the timing, the usefulness of these new and updated soft coolers extends beyond warm weather. Use them on day hikes, fishing trips, fall picnics and even road trips — all of which sound pretty sweet right about now.