Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.
Here’s a statement you’re unlikely to hear at après-ski: “Wow, I love how my boots fit.” Until now, that is. BOA® has released its new fit system featuring H+i1, just in time for ski season.
The brand partnered with brands Atomic, Fischer, K2 and Salomon to bring its signature BOA® Fit System — low-friction guides, stainless steel laces and a dial that allows for micro-adjustments — to alpine ski boots.

The Backstory
BOA®: Dialed In. Precision Fit.
For over two decades, BOA® has been revolutionizing footwear. From snowboard boots to running shoes to the double boots required to scale peaks like Mount Everest, the patented BOA® Fit System has become a go-to solution for ensuring footwear fits perfectly and enables peak performance.
In fact, over 300 brand partners have chosen to integrate BOA® into their products. It’s not surprising that BOA® was born in the rugged Rocky Mountains, where the landscape demands high performance and reliability in the toughest conditions.