One interesting approach to innovation is taking a successful concept and pushing it to its logical extreme. For example, if an In-N-Out cheeseburger is tasty, why not make it a double-double (two patties and two slices of cheese)? And if this combo is more delicious, how about a 3×3 or even (gasp) a 4×4??
The latter might seem a bit over the top, but you never know until you try. Which brings us to the latest release from Priority Bicycles, the TriBeCa-based brand that continues experimenting with its signature element, the Gates CDX Carbon Drive Belt. In an unprecedented move, Priority has introduced a brakeless belt-driven fixed-gear track bike called the Joker. Its most prominent feature is a massive, 70-tooth front sprocket that looks, dare we say, comical.
In other words, if the brand’s Ace of Spades with a fixie setup is a double-double, this flight of fantasy is a 4×4 (or at the very least a double-double animal style). Naturally, we had to take a big ol’ bite, not only at a velodrome (its intended home) but on the streets of New York City. Here’s how the $1,299 speed demon fared.
Priority Joker: What We Think
Not gonna lie: the moment I heard about this bike, I was stoked. I love the Ace of Spades, which boasts amazing versatility thanks to a 55/20 gear ratio, but ride it enough and you will hit a point where you just can’t pedal any faster. That’s part of what made the Joker, with its monstrous 70/22 ratio, so enticing.
Adding to the appeal is the fact that Priority optimized it for the velodrome — and in fact now even sponsors a small racing team — which meant (literally) pulling out all the stops. This bike is super light (16 pounds without pedals, courtesy of a double-butted 6061 alloy frame paired with carbon wheels, fork and seatpost), unencumbered by such silly trappings as a chain, derailleur or, you know, brakes.