Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.
Should a tool be both beautiful and functional? It’s a debate that can never truly be settled, although folks have been trying for millennia. The question of whether form should follow function, or if they should be treated as equals, is a matter of subjectivity — and in the realm of opinion, there are no true victors. If you’re The James Brand, though, it’s a non-negotiable. Where style and utility meet in the outdoors, The James Brand holds court.
Dissenters may reject TJB’s hyper-focus on minimalism and elegance — some say the brand focuses on the look, rather than the durability and performance, of its knives. Perhaps that is the case, compared to other well-known brands including Benchmade, Spyderco and Microtech, to name a few — but at the end of the day, The James Brand didn’t set out to make the toughest and most durable knives on the market. It set out to make the most functional and sophisticated tools that you actually want to pick up and use every day.
Products in the Guide
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The James Brand The Kline
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The James Brand The Anzick
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The James Brand The Carter
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The James Brand The Redstone
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The James Brand The Folsom
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The James Brand The Barnes
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The James Brand The Ellis Slim
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The James Brand The Ellis
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The James Brand The Elko
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The James Brand The Hell Gap
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The James Brand The Chapter
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The James Brand The Abbey
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The James Brand The Pike
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The James Brand The Duval
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The James Brand The Wayland
Editor's Choice
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The James Brand The Palmer
Most Underrated Utility Knife
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The James Brand The Mehlville
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The James Brand The Hardin
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The James Brand The Stilwell
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The James Brand The Cambro Tray Set
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The James Brand The Holcombe
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The James Brand The Rowan
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The James Brand The Randolph
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The James Brand The Midland
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The James Brand The Halifax
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A Brief History of The James Brand
An industrial designer by trade, Ryan Coulter has carried a knife since childhood, and after years of searching for the ideal pocket knife, he decided to create his own. Coulter and a group of designers founded The James Brand in 2012 to address an unmet need: high-quality, expertly designed products that placed an emphasis on premium materials and a minimalist design aesthetic, and clear attention to the details.

The brand started with a single offering, The Chapter, and over the ensuing years has maintained a tight, yet impactful, product lineup that includes knives and EDC accessories.