Editor’s Note [1/18/24]: Yeti has removed the Butter Pat cast-iron collab from its site and Butter Pat is not currently selling its cast-iron skillets. We’ll keep an eye out for when they relaunch and update with any new offerings.
Yeti is a brand that, at this point, probably needs no introduction. In fact, the brand has solidified itself as the primary contender to beat in the adventure coolers industry and the rest of its offerings — drinkware, bags, dog gear, etc. — are among the best on the market. Yet, there’s still plenty of ground to cover, as the brand recently proved with a unique endeavor: cast iron. But the first release, a 12-inch skillet (which, according to our sources, took a whopping six years of development), is much more than just a basic campground pan; it was masterfully manufactured at Butter Pat Industries in Maryland.
While it was released late on June 12, 2023, it was already sold out by the morning of June 13 — this despite it coming in at a price tag of $400 (which is in line for the skillets Butter Pat makes). It was restocked after that but sold out just as quickly. Now, in a shocking turn of events over six months since the cast-iron collab dropped, Yeti has acquired Butter Pat and plans to fold the brand’s expertise into its own.
What the Butter Pat Acquisition Means for Yeti
While purchasing a cast-iron brand might seem like a fairly wild swing for Yeti, it actually makes a lot of sense. The brand already has a foothold in the outdoor space, especially in regard to food and drink — evidenced by the company’s dominance in the outdoor cooler space. And the creation of the brand’s first open-flame cooking-specific release, the Butter Pat collab cast-iron pan that kicked off this surprising journey, was a wild success, selling out each and every time it was restocked.
It appears, according to both brands (read Yeti’s statement here and Butter Pat’s here), that their goals are the same: to craft incredibly high-quality, exceptionally designed, durable-enough-for-generations-of-use cast-iron gear. Yeti has gone so far as to call Butter Pat’s offerings “the greatest cast iron on earth,” and the brand expresses interest in extending its grasp to both home and office use, as well as outdoor.
It seems this will be a mutually beneficial change, allowing Butter Pat to scale and innovate in ways that were previously unachievable, while Yeti now has the opportunity to move into a new part of the industry it had only dabbled in previously. Both seem confident that the quality of their products will remain paramount, and they’re even both overtly excited to share what comes next. Overall, this is a great thing for both brands and, if the previous collaboration is any indication, fans of these companies are in for a treat in the coming weeks, months and years. Check out what made the brands’ original collaboration, the one that kicked off this merger, so special below.