Last year we had the chance to cover a new upstart in the trail running world, Montreal-based Norda, for our spring print magazine. Born in the midst of a worldwide pandemic, the brand took some time to catch on, but it preferred a quiet release. There were no major-scale marketing campaigns, no paid writeups, just a few pairs of kicks doled out to some elite professional trail runners and the brand’s close friends (among them Satisfy and Ciele, two of the brands Norda collaborated with in 2022).
Since the 001 was launched, it has been worn by elite athletes like Serbian ultrarunner Jovica Spajić, who wore the Norda 001s at the Moab 240 and Britain’s Spine Race Challenger North. You can also find the shoes on multi-hyphenate athletes like Patrick Stangbye, who routinely rocks his Nordas on frigid Scandinavian winter runs, up to his knees in snow. It’s safe to say the shoe is trusted in all environments by all types of runners. Today, Norda has expanded its lineup, launching its second trail runner, the appropriately-named 002.
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Why Norda matters
From the beginning, the real hook for the brand was its ability to harness the strength of bio-based Dyneema, a superlight fiber that by weight is 15 times stronger than steel. Initially used for fishing nets and tackle, Dyneema made its way into the outdoor world thanks to brands like Hyperlite Mountain Gear. Norda put a spin on that, using some chemical wizardry to develop a woven Dyneema the brand’s designers used for the upper of its flagship shoe, the 001. We absolutely loved that shoe — it was this writer’s favorite shoe for both road and trail running throughout 2022 (I ran a half marathon on the road in Central Park in my Nordas, very much by choice).