This year, Outdoor Retailer Winter Market was a mixed bag of truly groundbreaking innovations and iterations of existing technologies. Fashion-forward technical gear built to transition seamlessly between urban and outdoor environments was an overarching trend that carried on from the past three shows — even some of the big boys took notice and played along with the trend. The show was also noticeably bigger this year, as the snowsports industry was included in the mix for the first time. Interestingly, we heard from more than a few brands that they are looking forward to winter 2019 — which leads us to believe there will be some real innovation happening next year.
Over the course of three days, we met with over 150 of the best brands in the outdoor industry and saw, without exaggeration, over a thousand products. Here, we narrow it down to just ten. These ten products caught our eyes through innovation, advanced materials and superior design, and made us excited for the outdoor industry and the year ahead.
Additional contribution by Tanner Bowden, Meg Lappe, AJ Powell and Mike Conklin.
While a select few pieces below are available for purchase now, most of the gear featured here will be available for purchase fall/winter 2018.
Teton Bros. Hybrid Down Jacket

Teton Bros. is, despite its name, a Japanese company started by Nori and Junko Suzuki. The company takes its name from the famous Wyoming mountain range, the Tetons, where Nori spent time. We first caught wind of what the brand was doing a number of years ago when its Tsurugi Pullover won Polartec’s Apex Award for innovation. Since then, the brand has continued to innovate and push design in the outdoor industry.