If you’ve ever hugged a tree, or climbed a tree, or done anything tree-adjacent where your bare skin is rubbing against bark, you’ll be familiar with the scratchy, rough feeling of wood. It’s not the first material that comes to mind when picturing the makeup of a cozy, comfy hoodie. In fact, a hoodie made from wood pulp sounds like it would be pretty low down on the cuddly scale.
That’s the reason I decided I needed to investigate a hoodie that came out earlier this year: an un-dyed, barely adorned Adidas Terrex Hoodie made in collaboration with Spinnova. I talked with the designers, dug into the origins of the material and even wore one myself to make sure it’s just as comfortable as the brand claims. Here’s what I found.
Never heard of Spinnova? You’re about to.
If the name Spinnova makes you think of a pedal manufacturer for your favorite bike, you’d be dead wrong. The spin has nothing to do with the circular motion of propelling a bike forward, and everything to do with the spinning of yarn — in this case, yarn made from wood pulp.


In its quest to be the most sustainable outdoor apparel company on the planet (without going fully sustainable, and ceasing to exist) Adidas Terrex teamed up with the Finnish sustainable textile company Spinnova to create what’s arguably one of the most sustainable, underrated releases of the year: the Adidas Terrex HS1 Hoodie. Made with a blend of organic cotton and wood fibers (a.k.a. rayon), the material of this unassuming mid layer is on par with any of the poly-blend options that flood the market — but it’s a lot friendlier on the planet.
Wanting to learn more about the hoodie, I spoke with representatives from both Spinnova and Adidas Terrex about the details that went into construction, fit and sustainable manufacturing, and what the future looks like for this forward-thinking fiber.