Style: everyone knows it when they see it, yet there isn’t one singular definition for it. Trying to elucidate what makes someone stylish is as futile an endeavor as trying to describe a specific color. Take blue, for example: how do you describe it without saying the name of the color itself?
Style, in a sense, is very similar: someone may be described as “cool,” “put-together” or “edgy,” but what do any of those descriptors really mean? And outside of the world of fashion, in the equalizer that is the great outdoors, does style really matter?
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The answer to that aforementioned rhetorical question will be different depending upon who you ask. For some, style isn’t a consideration in any aspect of their life, let alone what they’re wearing to hike, ride motorcycles, surf or travel to distant destinations. For others, it’s every bit as important as how a piece of apparel functions — and if you fall into the latter camp, you’re probably already aware of Roark, the travel-inspired, aesthetically-considered outdoor brand that straddles the line between performance and curb appeal.
Roark’s clothing isn’t as technical as brands like Arc’teryx or Outdoor Research, and it’s certainly not as granola as brands like Columbia, Cotopaxi or even Patagonia. True to its action sports roots, Roark is every bit as cool as it is functional — but up until this week, only guys could benefit from wearing a brand that both demonstrated their personal style as well as stood up to the rigors of travel and adventure. Now, Roark has announced its first-ever women’s specific collection, part of a broader initiative to finally serve the female adventurer.
The women’s voice in adventurism will no longer be ignored.
