Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.
Over the years, Lifestraw has made a name for itself in the outdoor industry. Today, the brand’s super portable filtration straws are sold everywhere from Costco to REI and its humanitarian efforts have helped build clean water access worldwide.
Recently, the company reimagined its outdoor offerings with the introduction of the Peak Series. The collection includes 1L and 650ml Collapsible Squeeze Bottles aimed at the ultra-gear savvy backpacking and thru-hiking markets. These bottles make accessing clean water in the backcountry possible, without weighing hikers down over long distances.
Adam BarkerThe Backstory
LifeStraw Has Long Led the Charge for Clean Water
At LifeStraw, clean water isn’t just a business, it’s a purpose. The company’s flagship product, the Straw, was originally developed to remove Guinea Worm from drinking water and prevent Guinea Worm Disease. From there, the team led a humanitarian charge to distribute the product in rural communities throughout Africa. It was almost 10 years before Lifestraw evolved the business to become consumer-facing, and began offering water filtration products to the masses.
These days, LifeStraw has a large consumer product line, covering everything from outdoor to travel to home-focused filtration – but the team still gives back. With every purchase, a child in need receives access to safe water for an entire year, and as a Climate Neutral Certified B Corp the brand’s business practices back up its original mission. Lifestraw’s newest line, The Peak Series, is the biggest update to its product offerings, with an update to its original flagship product and the introduction of best-in-class gravity and squeeze filters.