We know — everyone and their cousin seems to be in Europe this summer. But that doesn’t mean you can’t go on a sneaky little rendezvous yourself to bookend the dog days of summer. If not overseas on the Med sipping aperol spritzes, then why not an outdoorsy adventure in the backcountry or exploring a National Park?
Luggage purveyor Away — which you may recognize from its modern hard-shell rolling suitcases and carry-ons in cool color variations — is evolving into the next chapter of its passport. Tapping into more outdoor-focused gear, the travel brand’s newly launched collection marks a pivotal expansion amongst a rapidly growing post-pandemic travel market.
Thoughtfully designed and color game strong, F.A.R – For All Routes is here to rethink adventure baggage. With technical performance, style and functionality, Away sustains its signature modern design aesthetic, but brings a fresh perspective to the utilitarian category, offering its own take on outdoor essentials through a more versatile travel lens.
F.A.R’s assortment of nine all-new outdoor bags and accessories nudges the restless traveler within to get back “out there” and explore the outside world. Each unstructured silhouette is designed to make travel more seamless, and not just for flying or driving. Think bags to take horseback riding, mountain biking, to an archery course, yoga retreat, ATVing, ziplining or paddleboarding. They’re water-resistant, as well — in case of unexpected puddles, or you know, when your rowdy buddy decides to go to Splash Town in the kayak next to you, your EDC essentials inside will be protected from the aquatic revelry.
So, how did Away’s new line perform? The short answer: they did a hell of a job — for the long answer, you’ll have to keep reading. Having spent time testing in Virginia’s Blue Ridge Mountains, at the Primland Resort, a 12,000-acre mountain estate (that’s nearly the size of Bermuda), I can now share more details on some standout items.
