There’s something about a beach cruiser bicycle that just feels like, well, summer. There you are, peddling barefoot, bouncing on that fat, springy seat, cruising around the lake or down to check the surf, past the taco truck and the sage bush. (It’s often a very Southern Californian esthetic.)
The new special edition Priority Bicycles Coast beach cruiser that’s been made in collaboration with Jetty, however, breaks from that vibe; it was created with a distinctly East Coast feel, by two companies that have made their mark in a landscape that was once West Coast territory.
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Jetty is a coastal lifestyle brand that has slowly become an authentic mainstay in the outdoor world as it rose up from its unlikely DIY beginnings along the coast of New Jersey. The brand does all of their own screen-printing, and is now available in 400 retailers in North America. A certified B-Corp, Jetty has a charitable arm called the Jetty Rock Foundation, a full calendar of annual events, a branded craft beer, a signature oyster — and a long history of community involvement. Jetty even recently purchased and opened a flagship retail store on the mainland adjacent to their native Long Beach Island.
“Jetty’s approach to design just feels good. It stands out and the whole line is a quality that works for the masses while staying true to the coastal perspective. We were proud to be able to create a bike that accompanies and ideally complements that,” says Connor Swegle, co-founder of Priority Bicycles.
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Swegle immediately saw the values that Jetty shared with his brand and sought to create a bike around their vibe and “draw your own line” ethos — a nod to working hard to create the kind of life you want to live. In this case, the flexibility to fish, travel, surf, boat, explore and peddle up the street to watch the sun set over the bay on a fleeting summer evening.
