Color defines our world. Research shows that visual factors, not physical feel, are the most important for consumers when purchasing products. When asked about the importance of color in the process of purchasing products, 84.7 percent of the total respondents said that color accounts for more than half among the various factors important for choosing products. If we’re purchasing a product, oftentimes, color is the defining factor in our subconscious mind.
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Walk the showroom floor at the Outdoor Retailer trade show with an eye for noticing colors, and you’ll start to see certain shades reappear from brand to brand. At their Ranger Station, creative consulting agency This Is Range featured panels dedicated to color forecasting for Spring 2023, and after comparing their research with what we saw, these are the colors we’re going to see everywhere next spring: soft pastels in lilac, olive-green, pale yellow and cool blue.
Read on to find out which brands are on the mark for next spring.
Hydro Flask
Hydro Flask is a color-based brand; its insulated bottles are updated every season with fresh colorways, as opposed to new silhouettes or technology. For spring ’23, the brand hit the nail on the head with their color choices.
Hydro FlaskHydro Flask 24 Ounce Standard Mouth Water Bottle
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$39.95 (25% off)
