The current zeitgeist is focused on the outdoors in a variety of ways. People are venturing out more than ever before; impact and production are being scrutinized more closely; more brands are entering the community than ever before.
It’s an exciting time to be involved in the outdoor industry, particularly as a consumer; it’s hard to remember a time where there’s been this many capable, performance-driven brands with unique takes on what it means to get outside. Whether you’re the glamping type, a hiker, a cyclist or just generally into recreation, chances are there’s a brand that addresses your performance needs — and just as importantly, your outdoor aesthetic.
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As we walked the showroom floor at this summer’s Outdoor Retailer, we saw heritage brands like Hydro Flask, Fjällräven and Scarpa showing off their wares, but what really caught our eye were the five up-and-coming brands you’ll see below. Each addresses a unique segment of the market in new and novel ways.
Here are the five outdoor gear brands you may not have heard of yet that you should keep an eye on this year.
Thesus Outdoors
Making boots that are wearable and lifestyle-oriented enough to be at home both on the trail and around town, Thesus Outdoors continues the trend in blurring the line between the urban and outdoor. Aside from style, the brand racks up points for its sustainable and eco-minded production and materials, which are both vegan and recycled.
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