In this consumerist society, there is one universal truth: brands that innovate grow; brands that stagnate die. It’s why many brands attempt to reinvent the wheel seemingly every season, deploying jackets and tents and backpacks that are supposedly the best they’ve ever been. It’s why New and Improved! sends products flying off shelves, and Same Shit, Different Year does not. And it’s why outdoor titans like Patagonia or The North Face are so laser focused on improving one essential gear ingredient above all else: down and synthetic insulation.
We have glimpsed the future of many outdoor equipment technologies. ‘Round-the-clock research and development yields stronger, lighter and faster gear, and, year after year, the outdoor industry continues to grow. If this growth spurt continues, the future of outdoor gear is a bright one. And we have some ideas about what it may look like. — Michael Finn
AJ Powell, Assistant Editor

Materials science will drive innovation. At first, down ruled the insulation game. Eddie Bauer’s Skyliner jacket set the tone when it was introduced in 1936. Then, synthetic fibers took over the spotlight. Patagonia’s Nano Puff was the gold standard, making use of Primaloft, a lightweight and highly insulating material that promised to keep you warm even when wet — something traditional down could never accomplish. Today, there’s a handful of down/synthetic blends that promise the benefits of both materials.
What, then, does the future hold? Will we see a long-sleeved t-shirt that is equally insulating as a down mid-layer and five times as breathable? Maybe, but that’s a long ways off. In the more immediate future, companies like Kodenshi, Bolt Threads and Spiber will continue to move the needle towards the perfect insulating mid-layer. Kodenshi is using ceramic particles bonded to down feathers to make a hyper-efficient insulating material that reflects your natural body heat. Bolt Threads and Spiber are pushing the boundaries of synthetic fibers by mimicking spider silk. Whether or not these innovations are applied across the whole industry, in the way that active insulation was, remains to be seen. But one thing is certain: innovation is on the horizon.