We’re on the ground at Outdoor Retailer Summer Market 2017, scouting the best new gear from the outdoor industry launching in 2018. Ahead of announcing our annual picks for Best in Show, we’re taking a moment each day of the show to share some our favorite items from the floor.
Fjällräven Greenland Eco-Shell Jacket

This new “city to mountain” jacket from Fjällräven is constructed from the brand’s Eco-Shell material — a PVC waterproof breathable membrane. In addition to its technical chops, the Greenland Eco-Shell has a cut and look that doesn’t look out of place in even the trendiest neighborhoods.